Tackle These Web-Based Projects
Even as the economy begins to reopen in many parts of the U.S., the Coronavirus outbreak has forever changed consumer shopping behavior — and online sales are likely to grow in a post-pandemic world. As such, now is the perfect time to tackle a few web-based projects if you’re hoping to grow your small business, stay ahead of the competition, and meet changing consumer demands. To explore some of the different web-based projects that can help to grow your small business today and in a post-pandemic world, read on!
Sell Products and Services Online
To keep up with changing consumer demands amid COVID-19, one of the first web-based projects you should tackle is the building of an ecommerce store. If you don’t already have an ecommerce website for selling your products and services online, use a web-based platform like Wix eCommerce, Shopify, or Ecwid to get your online store up and running — or hire an ecommerce developer to assist you.
As you prepare to sell your products and services online, make sure you’re familiar with some of the legal challenges you could face along the way — as well as the steps you can take to prevent and overcome them. According to Business.com, some of the most common legal challenges affecting ecommerce websites relate to cyber threats, online security, payment fraud, and data protection issues. To defend your small business against online security threats and protect the business as a whole, it’s important to implement a strong cybersecurity program that protects your ecommerce website, business devices, and sensitive consumer information.
Utilize Online Business Tools
Whether you run an online business, have recently started selling your products and services online, or you’re looking for some ways to stay ahead of the competition amid COVID-19, hundreds of web-based tools are available to help you with marketing your small business, building an online presence, and creating content for your business website and blog. To grow a small business, Ryan Robinson recommends using online tools and resources such as:
WordPress, Bluehost, OptimizePress, and ConvertKit for building, hosting, maintaining, and growing a business website.
SEMrush, Ahrefs, Proof, Wordable, and Google AdWords to optimize your website for search engine optimization (SEO) and increase conversion rates.
Venngage, Design Wizard, and Canva for creating visual designs, infographics, and charts.
In addition to utilizing these business tools, you may choose to enlist the help of a web developer if you’re looking to build, design, and optimize a website or ecommerce store — or a marketer if you’re ready to take your marketing efforts to the next level. Additionally, a professional writer can craft engaging content for your website, blog, and social media pages — while graphic designers can create any images and graphics your small business may need. Plus, websites like Upwork, Dribbble Hiring, CloudPeeps, and Guru.com can help you to find the help you’re looking for.
Hire the Professional Help You Need
If you’re going to hire a freelancer, consultant, or a full- or- part-time employee to assist you with these web-based projects, remember to do your due diligence — whether it’s ordering a background check, checking professional references, and/or conducting a skills assessment.
If you’ll be conducting a criminal history check on a potential employee, make sure you’re following the Fair Credit Reporting Act (FCRA) and any local laws set forth by your state. In some states, for instance you can only order a background check if you’ve already made a conditional offer of employment. Additionally, you may be prohibited from rescinding an offer of employment for any arrests that did not lead to criminal convictions.
Remember that Cape Cod Office Consultants can help you with all your IT needs, and provide you with professional and trustworthy assistance.
From building an ecommerce store to kicking your digital marketing strategy up a notch, these web-based projects will help to take your small business ventures to the next level — even in the age of COVID-19. Many free online tools are available to assist you in tackling these projects, but if it’s in the budget, you could obtain the help you need by hiring a freelancer, consultant, or full-time employee.
- Ready to Take Your Small Business to the Next Level? - July 30, 2020
- Want to Boost Your Business? Hire a Freelancer - July 3, 2020
- Small Space, Big Ideas: Designing a Home Office for a Small House - April 5, 2020